When a product name becomes a way to describe an activity you know it’s a cultural phenomenon. We’re talking about Google, of course and how often we use it to describe searching for something online – even if you’re using Bing or Yahoo.

If you have a website then you’re already on a first name basis with Google, a phenomenon that makes it its own business to judge and rank every site on the internet today – whether your business is based on the Gold Coast, Brisbane, Calcutta or Denmark! If you’re planning on building a site, consider this your introduction, as this is where SEO comes in.

SEO is the equivalent of putting up signs and billboards inside and outside your website and then providing users with the GPS coordinates to find these signs. In short, SEO ensures that the right people come to your site when searching for something that you provide.

Many people still have misconceptions about what SEO services do. To clear things up, SEO is not cramming as many keywords as possible into nonsensical paragraphs so your website will appear on top when a customer searches a term. Nor is it forking out for adverts directing to your site that you buy to make customers bypass competitors and come to you.

Search Engines are sophisticated and get smarter every day. SEO is the best way of evolving one’s website to meet these requirements.

And let’s not forget the customer in all this, as it’s also SEO’s job to keep a smile on their face by communicating in a way that they understand and respond to.

So what does this mean for your website? It means creating quality content that is keyword optimised and adds value to its readers. Making your website easy to navigate and making sure it helps users find what they are looking for.

Of course, these are just a few of the things SEO services can do for your website and your business.

And the result? Great rankings online, steady flowing traffic and leads that actually lead to sales.

If you are serious about the success of your website and business development, we invite you to get a FREE SEO Audit and find out what SEO can do for you.